SWISS APPROVAL HEALTH CARE & MEDICAL TECHNOLOGY ASSESSMENT
SWISS APPROVAL HEALTH CARE & MEDICAL TECHNOLOGY ASSESSMENT
 

Business Growth

Services

Business & Product Development and Commercialisation Strategy and Operationalization Services

Aim to devise and execute effectively an intelligent strategy, that will develop business, explore opportunities and will attain in full commercial potential based on thorough monitoring and understanding of the market dynamics, virtuous competitive intelligence, analytical ability to assess opportunities and mitigate risks, strategic positioning and competitive value generation, as well as communication to the market stakeholders.

Our 5 Steps Process for Business Growth

Critical Client Task

  • Market: Monitor, understand and predict and market size, structure, and demand drivers; prevailing health and other technological trends;
  • Competitors: Monitor, analyse and foresee competitor tactics; Assess competitive business landscape; Benchmark against competitors, assessing strengths, weaknesses, opportunities and perspectives, as well as the related risks.
  • Disease: Understand therapy market dynamics, therapeutic alternatives, management pathways, unmet needs medical, epidemiology trends; sub populations.
  • Technology: Monitor technology technologies trends, technologies under development and times lines; assess technology assess strengths, weaknesses, opportunities and risks.
  • Customers: Map important accounts for product commercialisation, understand and foresee their priorities, thinking, requirements, behaviours, attitudes, and needs.

Services We Provide

  • Market: Market assessment, intelligence collection, trend analysis and insights, forecasting through desktop research, stakeholder surveys, workshops, modelling.
  • Competitors: Competition intelligence collection, benchmarking and analysis; insights; assessment of opportunities and risks through quantitative and qualitative research; risk mitigation analysis ; market research; modelling, counteractions;
  • Disease: Rapid, targeted or systematic reviews of market, guidelines, and patient management, through desktop research, surveys, advisory boards, and workshops.
  • Technology: Medical technology and business reviews and valuation; reviews to identify and screen potential targets; market forecasting and pivotal factors; market research.
  • Customers: Stakeholder mapping studies, intelligence collection, insights, analysis of needs and wants, through desktop research and reviews, surveys, advisory boards, and workshops; physicians, patient and provider segmentation.

Critical Client Task

  • Alignment: Coordinate important business functions such as: regulatory, marketing & sales, medical, market access, P&R, HEOR, in order to align strategic, tactical and evidence generation plans, across functions, processes and life cycles.
  • Capacities: Assess internal organisational capacities, experience, gaps, and priorities at global, regional and national level and plan to cover any limitations.
  • Engagement: Engage with important stakeholders in relevant provider, payer, key account, governmental, academic, professional association, media and communication, and patient advocacy organisations.

Services We Provide

  • Alignment: Provide cross functional and life cycle alignment through workshops; review and provide input into the development of the target product profile and the regulatory, medical, market access, evidence generation and brand plans.
  • Capacities: Review, benchmarking and assess internal organisational capacities and provide advice, training and support to cover areas gaps at different company levels.
  • Engagement: Identify and select targets in relevant agencies and organisations, develop networks and engage effectively through scientific and advocacy events; build engagement and communication plans.

Critical Client Task

  • Portfolio Management: Assess market and product dynamics as well as competitive positioning; Draft portfolio life cycle. Strategic business plan. Elaboration & evaluation business structure and feedback receiving from other business functions.
  • Product Launch: Develop and test competitive positioning, as well as value proposition and value messages; Draft brand strategy plan. Analyse and Evaluate the received feedback from other business functions and operations; Organise and plan available resources; Mobilise and activate stakeholders; Manage supply chain.
  • Operations: Develop operational plan for managing effectively product portfolio, product development, product testing and approval, product commercialisation as well as any opportunity assessment and asset acquisition.
  • Business & Product Development: Give input to product development plans, based on specific market needs; Asses, review, evaluate, approve and realise business growth opportunities, through product and business partnerships as well as acquisitions.

Services We Provide

  • Portfolio Management: Analytics, modelling and forecasting; market research and segmentation; Competition benchmarking and positioning; Asset prioritising; Product life cycle management plans; Life extension analyses; Portfolio and pipeline analysis.
  • Product Launch: Product benchmarking, competitive positioning, value message testing; Brand identity assessment and development; Customer segmentation and value communication; Engagement and risk mitigation plan; Distributor & speciality pharmacy strategies; Communication and advocacy plans.
  • Operations: Review, benchmarking and assess internal organisational capacities and provide advice, training and support; Digital health business strategy; Re-organisation plans; Workshops and cross function alignment facilitation.
  • Business & Product Development: Market opportunity assessment and forecasting; Target product profile testing; Product development planning; Commercial technology diligence assessments and viability reports; Horizon scanning; Partnering, licensing & asset acquisition assessment and management plans.

Critical Client Task

  • Build Value Evidence: Build evidence to demonstrate unmet medical, humanistic, social as well as economic need. Build evidence to establish product value against patients and physicians as well as market providers and payers.
  • Communicate Value: Build tools to communicate product value to stakeholders in convincingly meaningful, relevant, and customised manner to attain from them positive perceptions and decisions.

Services We Provide

  • Build Value Evidence: Undertake research and synthesise evidence to build or review or locally customise evidence on unmet medical, humanistic, and economic need, and product value to patients, physicians, providers and payers.
  • Communicate Value: Design and build or customise value communication materials and interactive, customisable digital tools to communicate value and handle objections to support product endorsement and uptake.

Critical Client Task

  • Infrastructure: Train, guide and support staff, in negotiation process with stakeholders and customers engagement; Develop, divulge and establish corporate infrastructure and skills to all involved personnel; Integrate access to functional domains.
  • Business Development & Commercialisation Effectiveness: Cross functional integration in order to optimise Company business potential; Effective negotiation with potential business partners and affiliated companies; Successful engagement with customers, throughout product life cycle.

Services We Provide

  • Infrastructure: Undertake bespoke training on soft and technical skills development; give advice on organisational issues and capacity development; organise internal brainstorming and alignment workshops; facilitate cross-functional collaboration.
  • Business Development & Commercialisation Effectiveness: Support client internal discussions and negotiations with stakeholders with tailor made analytics, reports and models advisory work, presentations, internal workshops; development of evidence and tools to communicate product value and place in therapy.

We are an impartial and independent market access and business development services firm, branch of Swiss Approval International, specialised in the Health Care and Life Science business.

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